Elon Musk’s X, formerly known as Twitter, will begin integrating sports betting. This does not mean that you will place bets on the app.
X is configured to display the game Statistics via a partnership with BetMGM, Fortune reported. Details on the deal were scarce, but according to Fortune, X will display betting information through MGM’s sports betting division and then provide a link to the gaming platform.
Like the sports blog Horrible ad underlinedMGM is the third most popular sports gaming app – behind DraftKings and FanDuel – and already has major partnerships with platforms like Yahoo and the YouTube baseball show Fetid territory. This potential partnership between X and MGM comes at a time when each sports media platform is saturated with gaming content amid its widespread legalization. In a way, it makes sense for X to partner with a gaming platform, as fans still use the app to discuss sports.
However, it is curious to see MGM linking up with X when most brands are disconnecting from Musk’s site as if it is going out of style. Giant companies as Apple and Disney abandoned X after the new owner shared anti-Semitic conspiracy theories.
So while we don’t really know what it will look like or when it will happen, a major brand could soon be much more visible on the site.