Why is everyone’s “sound town” wrapped in Spotify, Burlington, Vermont?

If you hopped on X/Twitter yesterday morning, you may have been greeted with an avalanche of tweets about Spotify wrapped and one of the most modest towns in America: Burlington, Vermont.

It’s a college town with a population of just 44,000, but its residents apparently listen to music with national appeal. That’s according to anecdotal evidence from “Sound Town,” a new feature in Spotify’s annual report. Envelope project that showed users which city in the world had the same “taste profile”.

What is going on?

According to X/Twitter users, a disproportionate number of Spotify users had logged in yesterday morning to see their Wrapped report and were told their sound city was Cambridge, Massachusetts, Berkeley, California and, most notably, Burlington, Vermont.

According to the X posts, the good people of Burlington were fans of Dolly Parton, boygenius, Death Cab for Cutie, The Grateful Dead, Jerry Garcia and Phish, Wilco, Shots, Shins, Jenny Lewis, Maggie Rogers, Fleet Foxes, The National, And dozens other independent groups.

What does Spotify say?

And even though these X posts made it seem like a preponderance of Spotify users were listening to the same music, the coincidence had more to do with X users than Spotify users.

Spotify said NBC News that there were more than 1,300 Sound Cities, with only 0.6% of listeners matching the taste profiles of the Sound Cities of Burlington, 0.3% in Berkeley, and 0.1% in Cambridge.

This means that X users have similar music tastes to other X users. And maybe Burlington is just a place for the extremely online.

Here are some of the funniest reactions to this trend.

Suspicions arise…

The hottest new genre in 2023 is Burlington.

Choose your fighter: Burlington, Berkeley or Cambridge?

Something very LGBTQ is happening…

Is everyone hanging out in Burlington without me!?

Scroll to Top