The last option, allowing you to upload a video up to half an hour long, was spotted by social media consultant Matt Navarra on the iOS beta version of the app in the UK, like reported by TechCrunch. The test comes just after TikTok improved on its previous one 10 minutes max 15 minutes awayback in October 2023.
This expansion signals TikTok’s intention to be a go-to place for all content: the application has, for example, made a big sensation in the music industryeven when launching into his music streaming service in several countries.
But this latest move seems to indicate that TikTok is looking beyond YouTube to a broader landscape, with 30-minute videos more aligned with the runtimes of streaming services, Since Netflix has Max.. When it comes to longer content, there is a growing group of users watch entire movies and TV shows on TikTok through short extracts. Look no further than Paramount’s release of mean girls on the appreleasing the film in 23 installments for fans to devour on “Mean Girls Day”, or the official account of The Sopranos post 25-second episode summaries to mark the show’s 25th anniversary.
With the latest news, it looks like TikTok is coming to more platforms – and more of your time.