The world’s most welcoming regions for 2024 have been named – and Perthshire in Scotland takes the top spot

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The 20 friendliest places on the planet have been named – and it’s Perthshire in Scotland which is the No.1 region and the Brazilian town of Arraial d’Ajuda, famous for its azure beaches, which is the top destination.

The list was compiled by Booking.com, with entries identified based on the number of Traveler Review Awards each has.

Penghu, Taiwan (second); Boyacá, Colombia (third); Trentino Alto Adige, Italy (fourth); and Los Lagos, Chile (fifth).

Follow Arraial d’Ajuda in the list of destinations are Ermoupoli, Greece (second); Viana do Castelo, Portugal (third); Daylesford, Australia (fourth); and Grindelwald, Switzerland (fifth).

The highest-ranked U.S. region is Moab, Utah. The city – renowned for its cinematic and rocky natural beauty – comes sixth on the list of destinations.

The 20 friendliest places on the planet have been named – and it's Perthshire in Scotland that is the No.1 region.  Above – Perth City Center

The 20 friendliest places on the planet have been named – and it’s Perthshire in Scotland that is the No.1 region. Above – Perth City Center

Penghu, Taiwan, ranked second most welcoming region

Penghu, Taiwan, ranked second most welcoming region

Boyaca, Colombia, is the third most welcoming region in the world

Boyaca, Colombia, is the third most welcoming region in the world

Speaking about Perthshire’s crown as the most welcoming region, Perth and Kinross Council Leader Grant Laing said: “Being recognized as one of the world’s most welcoming destinations in 2024 is a huge accolade and shows that the hospitality in Perth and Kinross is second to none.

“We live in an area of ​​outstanding natural beauty and welcome visitors from all over the world each year. We have successfully hosted world-renowned events like the Ryder Cup, Solheim Cup and last year we hosted thousands of participants for the Gran Fondo, as part of the UCI World Championships.

“In March, Perth Museum will open its doors to the public for the first time. The new home of the Stone of Destiny will attract thousands more visitors to the region and I’m sure they will all discover plenty to love about Perth and Kinross when they arrive here.

THE MOST WELCOMING PLACES IN THE WORLD 2024, FROM PERTHSHIRE TO MOAB VIA LAPLAND

TOP 10 REGIONS

1. Perthshire, United Kingdom

2. Penghu, Taiwan

3. Boyaca, Colombia

4. Trentino – Alto Adige, Italy

5. Los Lagos, Chile

6. Erongo, Namibia

7. Otago, New Zealand

8. Lapland, Finland

9. Asturias, Spain

10. Friesland, Netherlands

TOP 10 DESTINATIONS

1. Arraial d’Ajuda, Brazil

2. Ermoupoli, Greece

3.Viana do Castelo, Portugal

4. Daylesford, Australia

5. Grindelwald, Switzerland

6. Moab, United States

7. Uzes, France

8. Mazatlán, Mexico

9. Jaisalmer, India

10. Fujikawaguchiko, Japan

Source: Reservation.com

Trentino - Alto Adige, Italy, has been ranked the fourth most welcoming region in the world.

Trentino – Alto Adige, Italy, has been ranked the fourth most welcoming region in the world.

Moab, Utah is the sixth most welcoming destination in the world

Moab, Utah is the sixth most welcoming destination in the world

Booking.com said it based its awards on more than 309 million verified customer reviews, which rate the hospitality, service and standards of travel accommodations, activities and transport providers.

Only customers who have stayed in accommodation, rented a car or taken a taxi can leave a review about their experience on Booking.com.

Reservation.com said: “This year’s list of the World’s Friendliest Places features a huge range of destinations from around the world. From enchanting coastal towns to alpine retreats and even rustic desert gems, all of these places are sure to spark a wanderlust for the year to come.

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