While everyone was cooped up at home for the holidays, Emerald Fennell’s shocking – or not so shocking depending on who you ask – story of class and obsession in the early 2000s, Salt burnlaunched streaming… and bombarded our Twitter/X deadlines and Tic Tac FYP.
Starring Barry Keoghan as Oliver, a strange little monster, and Jacob Elordi as Felix, a gorgeous, charismatic rich boy, the film generated endless discourse, as evidenced by the emergence of Felix “fancams” and the now infamous bath water drinking scene inspiring homemade products, but no part got more airtime than the film’s final sequence where Oliver dances fully naked around Felix’s family estate to Sophie Ellis-Bextor’s 2001 hit “Murder On The Dancefloor.” So perhaps it’s no surprise that its impact has left the film-verse on Twitter and entered the charts.
It joins that of Kate Bush “Run up that hill” like songs given a second life by zeitgeist media in the TikTok era. December 31 – three days later Salt burn became available on Amazon Prime Video — “Murder On The Dancefloor” recorded its highest daily global streams on Spotify, with 1.5 million. It also entered the Global Spotify chart for the first time. Today he reached no. 1 on Spotify’s Viral 50 chart.
On New Year’s Eve, Ellis-Bextor posted on TikTok recreating Oliver’s dance moves wearing antlers similar to those he wears in the film. It has garnered over 4.3 million views and nearly 500,000 likes.
This isn’t the only use of the song on TikTok. A video posted by @ellie__.e dancing to the track in a big house was recirculated on Twitter with the caption: “Salt burn gave the rich a thing to do and I love it,” which sparked a debate about the film’s murky class politics.
The tweet may have been deleted
But the song is mainly used on TikTok either to react to Salt burn or the “things I suffer from” trend where users list the acronyms of all the things they suffer from. Regardless, “Murder On The Dancefloor” is a testament to Salt burnThe online impact of – and Keoghan’s dance moves.