“Roblox” celebrates Christmas by bringing “Elf” to life

Just in time for the holidays, Roblox brings to life a true Christmas classic: Will Ferrell, starring Elf will be an official experience available to players this season.

Created by Fairview Portals, a creative studio founded by Elf director Jon Favreau and Supersocial, a virtual world developer, the Elf An immersive experience will take players into Santa’s workshop, drawing inspiration from the film and also marking his twentieth anniversary.

The creators used special effects including a tilting camera, desaturated environments, and material-inspired textures to create a stop-motion world. Yonatan Raz-Fridman, founder and CEO of Supersocial, called the project a “labor of love,” intended to channel “the whimsy and joy of the holiday season.”

Santa's Workshop in Roblox.


Credit: Roblox.

Aside from the adorable aesthetic, the Roblox/Elf World features three workshop roles that players can take on: Wish Taker, Toy Maker, and Gift Wrapper. Roblox also collaborated with the composer behind ElfJohn Debney, to mark the experience.

Santa's Workshop in Roblox.


Credit: Roblox.

The creators plan to expand the space throughout the year, to launch new features and experiences, so Santa’s Workshop isn’t limited to the month of December.

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