Revealed: The 10 most popular ski resorts of 2023 according to social media views, with France’s Courchevel No.1 and DUBAI ranking fourth

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When it comes to winter sports resorts, Courchevel is the resistance track. For social media users, at least.

The famous French resort has been declared the most popular ski resort on social media in 2023, crowning a ranking of the 10 most viral ski resorts.

The list, by BonusInsiderwas developed by researchers measuring which stations harvested the most Tic Tac Hashtag views and mentions on Instagram throughout the year. Courchevel received a total of 453.8 million views on TikTok and 523,434 mentions on Instagram.

Next comes Lake Louise in Alberta, Canadawith 362.7 million views on TikTok and 1,177,542 mentions on Instagram, and Zermatt in Switzerland with 268.2 million views on TikTok and 1,219,454 views on Instagram.

In fourth place is Ski Dubaian indoor ski resort located near the Palm Jumeirah archipelago in Dubai, which received 194.2 million views on TikTok and 108,932 posts on Instagram.

From powder to people: Courchevel (above) has been declared the most popular ski resort on social media in 2023, crowning a ranking of the 10 most viral ski resorts.  It has received a total of 453.8 million views on TikTok and 523,434 mentions on Instagram.

From powder to people: Courchevel (above) has been declared the most popular ski resort on social media in 2023, crowning a ranking of the 10 most viral ski resorts. It has received a total of 453.8 million views on TikTok and 523,434 mentions on Instagram.

BonusInsider's complete Top 10 list, compiled by researchers measuring which stations garnered the most TikTok hashtag views and mentions on Instagram in 2023.

BonusInsider’s complete Top 10 list, compiled by researchers measuring which stations garnered the most TikTok hashtag views and mentions on Instagram in 2023.

The indoor track is located in the Mall of the Emirates, one of the largest shopping centers in the world. It offers a 1.5km long track, with a day pass costing €54 (£46/$60).

For an additional fee, you can arrange a meeting or even breakfast with king and gentoo penguins.

The temperature is kept at a constant -2°C and ski and snowboard lessons are available for beginners.

In fifth place is Avoriaz, which is part of the Portes du Soleil ski area in France. It offers 75km (46 miles) of slopes, charging €54 (£46/$60) for a day ticket. The popular station has received 154.4 million views on TikTok and 287,840 mentions on Instagram.

All you need are gloves: Lake Louise, Alberta, Canada (above) ranks second on the list.

All you need are gloves: Lake Louise, Alberta, Canada (above) ranks second on the list.

It's a Winter Life: Ski Dubai (pictured) is fourth in the rankings with 194.2 million views on TikTok and 108,932 posts on Instagram

It’s a Winter Life: Ski Dubai (pictured) is fourth in the rankings with 194.2 million views on TikTok and 108,932 posts on Instagram

Beware of chills: Zermatt in Switzerland (third) recorded 268.2 million views on TikTok and 1,219,454 views on Instagram in 2023

Beware of chills: Zermatt in Switzerland (third) recorded 268.2 million views on TikTok and 1,219,454 views on Instagram in 2023

Val d’Isère-Tignes in France comes in sixth with 129.4 million TikTok views and 390,469 Instagram mentions. It has 300km of slopes and 79 lifts, and customers can expect to pay 66 euros (£56/$72) for a day pass.

Bansko in Bulgaria comes seventh with 100.9 million views on TikTok and 313,810 mentions on Instagram. Customers can purchase a €54.33 (£46/$58) day pass for its 75km of slopes.

The top ten is completed by Laax in Switzerland, eighth (75.2 million TikToks, 193,295 Instagram); Gulmarg in India, ninth (66.3 million TikToks, 831,507 Instagram), and Les Arcs in Savoie, France, in 10th place with 58.6 million TikTok views and 250,700 Instagram mentions.

The full report can be found here www.bonusinsider.com/the-most-popular-ski-resorts-on-tiktok-instagram.

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