Britain’s baby boomer generation is prioritizing travel over spending on their grandchildren.
The research, conducted by YouGov on behalf of Cooperativefound that almost a third of the country’s over-55s choose travel as their most popular way to spend their money.
It found that more than a tenth (13 percent) choose to spend on their children, and only a fifth (18 percent) splurge on their grandchildren.
The older generation prioritizes living life to the fullest, and age doesn’t slow them down. The study reveals a list of rather action-packed and far-flung travel experiences that the country’s over-55s want to enjoy.
A new study has found that over-55s prioritize travel over spending on their grandchildren – and revealed their top 10 experiences to prioritize.
Machu Picchu, located at high altitude in Peru, has become the number one destination for over-55s in a ranking of 10.
By visiting Antarctica (second) and observing the Northern Lights (third), they completed the top three travel experiences on their bucket list.
Coming in fourth was a cruise, while a trip to Alaska was fifth and sixth was a safari.
As well as visiting landmarks such as the Galapagos Islands (seventh) or seeing the Canadian Rocky Mountains (ninth), they have unusual aspirations, with space travel even making it into the top ten (eighth).
Tenth place goes to visiting the Norwegian fjords.
However, when it comes to planning an unexpected staycation, many take a relaxed attitude.
Nearly a quarter (24%) of Brits aged over 55 said they never take out travel insurance when they go on holiday, and almost a fifth (19%) of them cite their age ( 11%) or pre-existing health conditions. (12 percent) as the reason they think they wouldn’t be able to get coverage.
Machu Picchu, Peru, has become the number one destination for over-55s.
Graham Ward-Lush, head of travel at Co-op Insurance, said: “As our research shows, age doesn’t have to be a factor in stopping people from achieving these all-important travel goals, whether is about visiting an exotic destination. or a world-famous monument.
“However, while everyone should indeed be able to live life to the fullest, it is important that people plan ahead and protect themselves with travel insurance should the unthinkable happen.
“As with travel, age should also not be a factor stopping people from protecting themselves with travel insurance, meaning they can continue to tick experiences off their bucket list with peace of mind of mind if they encounter an unexpected medical problem abroad. ‘