Pour one for Kim Kardashian: Hollywood, the revolutionary mobile game that proved that creating games for women is serious business. As of today, the game is no longer available in app stores and will no longer offer in-app purchases. An article on the official game message forums said current players would be able to use the app and its in-game currency until April 8, 2024.
When Kardashian announced the game in 2014, the press and general public mocked its simple concept: climb the Hollywood ladder under Kardashian’s mentorship and assume her rightful place as an A-list celebrity. But Kardashian would have the last laugh. In six months, the game had garnered more than $74 million and become a certifiable phenomenon.
In 2019, Polygon’s Petrana Radulovic named him one of top 100 games of the decadenoting that it was “unapologetically geared towards young women” and “was perhaps the biggest indication that a mobile game for girls could succeed”.
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The game declined in popularity over the years, but it still had a cult following. A proposed report that the game could have grossed over $8 million per year as recently as 2018.
According to players, the developer’s lack of interest in the game has been felt in recent months. Just yesterday, a new petition on Change.org demanded more frequent updates to the game. “As a passionate fan of Kim Kardashian: Hollywood game, I am deeply saddened by its current state,” the petition creator wrote. “These updates weren’t just about new content; it was about keeping the community engaged and enthusiastic.
In a statement to TMZKardashian said: “I am so grateful from the bottom of my heart to everyone who loved and played Kim Kardashian: Hollywood over the past 10 years…I will forever be inspired by this community we built together.