Holiday company On The Beach is targeting social media users who have shared “abusive, snobbish and demeaning” views online.
The package travel company said it had seen “an alarming number of messages” targeting family in its advertising and posted messages on its website this week. social media channels to “remind users to think before posting.”
The announcement, expressed by Paddy McGuinnesspromotes On The Beach’s free airport lounge access with four- and five-star vacations and features a family of four passing through an airport and entering a lounge with swagger, enjoying a meal, then running with delight towards a beach.
However, in response, comments appeared on the Beach claims a family.” slobs are ‘geniuses’ because having access to the lounge really encourages me to travel with them.”
On the beach said some posts “contain violent or abusive messages.”
Holiday company On The Beach said it had seen “an alarming number of messages” aimed at the family in its advertising (above).
Examples cited by the company include: “I hate the fat kid in the On The Beach commercial”; and “I don’t condone hitting children, it’s vile, but that being said, I’ve never wanted to beat anyone up more than this absolute mess on the beach ad.” Rage when it happens.
Other messages, On The Beach said, are “snobbish.”
In a statement, the company cited this as an example: “Advertising for On The Beach states that their customers have free access to airport lounges. Can you imagine oil executives sharing their airport lounge with racial vacationers?
X isn’t the only site where derogatory comments can be found, On The Beach said.
He pointed to YouTube comments “with a similar tone”, such as: “So what was once an executive lounge of the slightly wealthier class is going to be filled with Tracey and her 6 kids sucking down every last peanut .” And “this business is definitely aimed at family vacationers in the communal area who just want to sit around the pool and eat and drink as much as possible.”
The advert, voiced by Paddy McGuinness, promotes On The Beach’s free airport lounge access with four and five star holidays and features the family of four walking through an airport and entering a lounge with swagger, enjoying a meal, then running with delight. at a beach
On The Beach said in a post: “We saw a lot of rude and snobbish comments about our TV commercial and the family we used.
“It’s 2024 and some people are still hiding behind keyboards to insult a family, including two children?
“This is a polite reminder that everyone has the right to vacation and everyone has the right to access to airport lounges.
‘Be kind. Don’t be an online booking idiot.
“Actually, be a booking genius: stick with the snobs and get free airport lounge access with us. And if they don’t like it, they get a £10 pint on departure.
Comments appeared on
On The Beach responded to trolls with this post
She said: “It’s shocking to see some of the snobby comments posted online about our advert and the family featured in it.”
“We are highlighting these concerning comments as we would just like to remind those who have a disparaging opinion that everyone is entitled to a holiday and everyone is entitled to lounge access.
“We can’t help it if you’re not a booking genius and don’t get any rest this summer.”
On The Beach claims that “some of the offensive messages were partly fueled by snobbish press reports”, citing a Daily Telegraph article that “holidaymakers had ruined airport lounges” as just one example.
Zoe Harris called the reports “concerning.”
She added: “We always do our best to offer our customers the best deals on the best hotels in the best destinations, but understand that some families in the UK may only be able to afford one stay This year. That’s why we offer free perks like lounge access, because we want this vacation to be the best it can be.
The On the Beach advert caused some controversy this year with 135 complaints sent to the ASA (Advertising Standard Authority), with people believing that the On the Beach ambassador and advert’s voice-over, Paddy McGuinness, were swearing when saying that he was a “booking genius”. .
The ASA also received four complaints from observers who believed the depiction of the family was normalized and encouraged crude and greedy behavior.
After review, the ASA cleared On the Beach and Paddy McGuinness of all possible charges.