For Black History Month, TikTok Honors Creators, Announces New Grant Partnership

Tic Tacs seasonal identity-focused programming kicks off in 2024 with another app-wide effort to honor Black History Month, including an all-new roster of visionary TikTok voices to follow, from highlighting ongoing accounts and various ways to support Black people. creations on and off the app.

Building on previous Black History Month events, AAPI Heritage Month, Latin Heritage MonthAnd PrideTikTok’s 2024 celebration includes a new Innovate Together grant program, a partnership with a nonprofit that raises capital. Black Girl Businesses. The company will offer $50,000 to small business owners, entrepreneurs and content creators in the beauty, lifestyle and consumer industries, TikTok says, and applications will open on February 15.

In-app programming will include homepage presentations from Black-owned businesses, including The subjects, Pat McGrath, Natural wigs for girls, And Sister, and non-profit organizations Black Girls Code, Elevate fashion, And Black girl businesses.

The celebration also includes the app’s first #ShopBlack program, hinting at the platform’s growing focus on e-commerce (read: TikTok Shop) opportunities. #ShopBlack will highlight Black-owned businesses and Black creators who are generating profits through the TikTok Shop affiliate program.

Those selected for the app’s Visionary Voices roster will also have their name and image displayed nationwide IRL, thanks to TikTok’s partnership with Screenvision Media (part of the “Off the phone“branding opportunities) by placing winners in advertisements that air in 1,500 movie theaters across the country.

Last year, TikTok launched the #BlackTikTok campaignits first-ever Black Visionary Voices creator list and a series of spotlights on growing Black-owned businesses and creatives, all with the goal of giving creative and cultural credit to the community behind most (if not all ) of the internet’s favorite memes. , trends, dances and music.

The app’s Black creators “use their groundbreaking creativity to celebrate, honor, and shape Black culture and history,” TikTok writes of this year’s Black History Month celebration. “This year’s honorees are breaking new ground in entertainment, beauty, education, health, fashion, food, music and more.”

See the full list of TikTok winners below:

Creators

The Aliya interlude (@aliyahsinterlude), a New York-based artist, originally known for her viral fashion content and now for her hit single, “IT’S A GIRL.

Taylor Lindsay-Noel (@accessbytay), a Canadian entrepreneur and creator who uses her TikTok platform to educate others about disability and accessibility awareness.

Ms. Hassan (@misswondroussoul), A Canadian teacher who combines fashion with awareness and educational pedagogy.

Little (@young), a Netherlands-based content creator and entrepreneur who popularized “NPC-style” makeup content aimed at diversifying and empowering TikTok’s beauty community.

Daven Gates (@onestopchop), a Virginia-based home cook, originally from Queens, New York, who uses his TikTok to share informative recipes and discuss veterans’ mental health.

Industry Disruptors

Victoria Monét (@victoriamonet), a Grammy-nominated artist and creator who documents her life and career on TikTok and is known for her “On my mom” TikTok Challenge.

Coco Jones (@cocojones), a Grammy-nominated R&B singer who shares singing, acting, and fashion content on her TikTok page.

Dr. Darien Sutton (@docteur.darien), a New York-based emergency room doctor who tackles public health education and racial health inequities through his TikTok videos.

LU KALA (@igobylu), an experimental songwriter and pop artist known for the single “Hotter Now”, which reached the top 10 on the Top 40 airplay in Canada in its first week.

Jordan Howlett (@jordan_the_stallion8), a viral content creator and founder of The Fast Food Secrets Club®, known for its stylized food content.

Small enterprises

Lorvae glasses (@lorvaeeyewear), a luxury sunglasses brand founded by partners De’arra Taylor and Tara Jones.

Few goods (@pochigoods), founded by industrial designer Trenton Williams and known for its “modern fanny pack”.

Kingdom Candles (@royalcandles.ca), a Canada-based vegan candle brand created by Danielle Johnson.

The Skin Care Bakery (@theskincarebakery), a dessert-inspired skincare brand created by 24-year-old Kymani Ashanti.

The subjects (@topicals), a new favorite skincare brand from Sephora founded by Olamide Olowe. The brand donates part of its profits to mental health organizations.

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