British Humor Pun: UK votes for favorite pun-based store name, ‘Sew It Seams’, a clothing alteration shop in Belfast, declared winner


The UK voted for their favorite pun-based store name, and “Sew the seams‘ – a clothing alteration store in Belfast – won first place.

Language learning platform Babbling scoured Tic TacInstagram, Twitter) And Facebook to identify British stores with clever or funny names, before putting 120 store names to a public vote to find the one that represents the pun of British humor.

In second and third place, overall, comes the Harlech-based clothing store respectively. Lady in this dress and moving company Jean-Claude Van Manfrom Southport.

Alongside the three national winners, Babbel announced the most popular store names in each region of the UK – from the London-based hair salon. Barber Streisand has Dartmoor Sherlock Holmes Inspired Food Van The Basket Dog’s meals (the best in the South West) and Shetland’s pet sitting service Hairy Pop-Ins (best in Scotland).

But the pun doesn’t stop there. The best store name in the East Midlands was Ashbourne. On a wick and a prayer – a sparkling name for a candle store.

Pun in a million: The UK voted for its favorite pun-based store name, and Belfast clothing alterations store,

Pun in a Million: The UK voted for its favorite pun-based store name, and Belfast clothing alterations store ‘Sew It Seams’ took first place.

Pun definitely a winner: Dartmoor food truck 'Hound of the Basket Meals' named best in the South West

Pun definitely a winner: Dartmoor food truck ‘Hound of the Basket Meals’ named best in the South West


East Midlands: On a wick and a prayerCandle Shop (Ashbourne)

East of England: Street barberBarbers (Luton)

London: Barber StreisandHairdressers (Clerkenwell)

Northeast : OnlyTanning salon (Sunderland)

North West: Jean-Claude Van ManMoving van (Southport)

North Ireland: Sew the seamsChanges (Belfast)

Scotland: Hairy Pop-InsPet Sitting (Mainland Shetland)

South East : A window in the glassWindow repair (Kent)

South West : The Basket Dog’s mealsCatering van (Dartmoor)

Wales: Lady in this dressClothing store (Harlech)

West Midlands: IRon MaidenIroning service (Birmingham)

Yorkshire and the Humber: Fry NemoFish and Chips (Goole)


Luton stole the East of England crown with a hair salon Street barberswhile the force was with Sunderland in the investigation – his tanning studio landed the North East of England prize for Only.

In the South, East Kent stood out with Shutter in the glass (a window repair shop), while the West Midlands was represented by Birmingham Ironing Service, Iron Maiden.

To complete the list there was the delicious Fry Nemoa fish and chips place in Goole.

From the competition, Noël Wolf, cultural expert and Babbling Live Teacher, said: “Puns are a deeply rooted cultural phenomenon in British society. Originating with the jesters of medieval times and flourishing in the Elizabethan era, the art of word play has evolved through the ages, finding a modern place in everyday conversations.

“These linguistic gems not only showcase the adaptability of the English language, but also serve as a reflection of our daily lives, blending the mind with the everyday. From cleverly named shops to literature, this play on words has become an integral part of our communication landscape.

“As we navigate the intricacies of modern communication, puns are enduring testaments to the charm of language, making the serious affairs of everyday life a little more entertaining.”


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