This is a seismic moment for British Airways and its first class customers – the carrier no longer serves its famous Laurent-Perrier Grand Siècle Champagne in the most expensive cabin.
It’s a move that could potentially generate an uproar – at the very least a quick raise of eyebrows. And BA seems to be aware of the consequences, because replacements are reassuringly expensive.
From today, the airline will serve Pommery Cuvée Louise 2006 in its Concorde Room in London HeathrowTerminal 5 of , and a new Champagne option will be available in turn on board First from March 1st.
All prestige vintage replacements have been carefully selected by airline officials. Master of WineTim Jackson, from renowned champagne houses, and will take turns featuring on the airline’s drinks menu, “providing more variety for frequent flyers”.
British Airways will no longer serve its famous Laurent-Perrier Grand Siècle champagne in its First cabin. From March 1, First customers traveling on the airline’s flagship route to New York will be able to enjoy the Veuve Clicquot La Grande Dame 2015 (above), which can be purchased from £156 through retailers.
The first premium champagne to join the airline’s first class drinks menu will be the Lanson Noble 2005, available from March 1 through June. The 2004 version sells for around £170.
Duval-Leroy Femme de Champagne 2004 is available from July to September and can be purchased in store. for around £80.
BA has been serving Laurent-Perrier Grand Siècle in its Première cabin (above) for 12 years
All prestige vintage replacements have been carefully selected by BA’s Master of Wine, Tim Jackson.
From March 1, First customers traveling on the airline’s flagship route to New York will be able to enjoy Veuve Clicquot La Grande Dame 2015, which can be purchased from £156 from retailers.
Tim Jackson said: “We know how important food and drink is to our customers, both on the ground and in the air, having served around a million bottles of bubbles last year alone.
“We spent a lot of time carefully curating the highest quality rotation to meet our customers’ expectations.
“We look forward to hearing from our frequent travelers about their favorite champagne and will continue to evolve our offering.”
Elsewhere, the airline says it continues to improve its airport customer experience for its premium customers.
First Wing’s security is currently being upgraded with new technology and is expected to reopen in the coming months, “providing a smoother security experience.”