Amazon Prime will cost an additional $2.99 ​​or show ads starting January 29

Starting January 29, you’ll have to pay an extra $2.99 ​​each month to watch Prime Video movies and TV shows without ads. That’s right, the latest innovation in calculated misery comes courtesy of the Bezos group at Amazon headquarters, who realized they could make even more money from Prime subscribers, who already pay $14.99 a month.

If you don’t feel like paying the extra $2.99, no action is required on your part at this time, and there is a small silver lining: In an email to subscribers, Amazon said that it “aimed to have significantly fewer advertisements than Linear TV and other streaming TV providers.

The email also highlighted the value of Prime, noting that Prime shipping, streaming video content, live sports, and a free year of GrubHub+ are included.

With this change, first announced in September, Amazon joins Disney as one of the latest streamers to charge extra for ad-free viewing. In October, House of Mouse began charging U.S. users $13.99 per month for ad-free Disney+, compared to $7.99 for its ad-supported service.

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