At first it’s all unicorns, rainbows and butterflies, right? Whether it’s a romantic relationship, a friendship, or your streaming provider, they pamper you with all the affection in the world — First of all.
Do you want to share your password with your friends and loved ones? Of course! Do you want to watch Selling the Sunset without paying the wazoo every month? You got it!
Now that Netflix convinced us that it’s way better than the big, bad cable guys, he put us in the palm of their hands. And these leaders know it because this year he started to show us his true colors.
You thought it was better than Comcast, but you didn’t know it was cut from the same cloth.
1. Price increases
We should have seen this coming. Whenever a market disruptor comes on the scene, like Uber with the ride-hailing industry, everything is fine at first.
In the beginning, there were plenty of coupons and the prices were reasonable. A few years after its launch in 2011, Uber now has its claws on the masses – and it has launched a host of customer-unfriendly features, like price gouging – er, I mean “price gouging”. (He It becomes sinister when we consider that Uber has been accused of triggering a price hike for users with low battery.)
Netflix is no different. The streaming giant seemed to be our savior from the cunning methods of Spectrum and other cable companies. According to The edgeif you had Netflix in 2013 and subscribed to the Standard tier, you only paid $7.99 per month.
Netflix keeps getting more expensive as “streamflation” takes over.
However, in the decade since, the price has nearly doubled to $15.49. in 2022. In October 2023, Netflix announced another increase in prices, but this time he had the Basic and Premium levels in his sights. The former went from $9.99 to $11.99; the latter went from $19.99 to $22.99.
Defenders of Netflix will point to inflation and rising content creation costs. The streaming giant justified its price increases with statements such as “We can continue to offer a wide variety of quality entertainment options” and “it’s much more below the average price of a single cinema ticket.”
I’m keeping a watchful eye on Netflix to see if these price hikes end up positively affecting its library. Apart Squid Game, Stranger Things, Ozark And You, I haven’t been fascinated by a Netflix show in a while. Have you got?
2. Why can’t we binge watch like we used to?
Aside from Netflix’s reasonable price, the streaming service’s enticing selling point was its binge-watching feature. We no longer had to wait week after week to watch episodes of our favorite shows: we could watch the entire season at once.
Now I’m noticing some of my guiltiest reality TV pleasures, including Love is blind, Too hot to handle, And The ultimatum only release a few episodes at a time – before hitting a wall and you have to wait for the next batch of episodes.
Binge-watching is less common on the platform.
In 2013, Netflix itself announced that most viewers preferred to have the entire season at their disposal, allowing them to watch new episodes at their leisure.
“Our viewing data shows that the majority of streamers would actually prefer to have access to an entire season of a show to watch on their own time,” said Ted Sarandoschief content officer of Netflix.
There has always been a charm in Timeout calls Netflix “just one more,” however, the all-in-one approach wasn’t kind to the streamer’s pockets. After all, dropping an entire season in one fell swoop means subscribers can “binge and bounce.” However, if you stagger releases, you can squeeze more money – and watch time – out of subscribers.
Competitors like Hulu And Max. (formerly HBO Max) have adopted the weekly program order of traditional television. “Expecting a new series per week is a very expensive habit to fulfill,” said Max’s chief content officer Casey Bloys.
Information suggested that viewers might enjoy the instant gratification of binge-watching First of allbut they may end up feeling too full from the practice of binge watching.
“There is evidence that viewers are willing to wait for the shows they really want to see. Take Max, which sees its viewership increase over the course of a series when it airs one to three episodes per week,” added The Information, emphasizing that Tips And The sex lives of female students as proof. Viewership increased by 70 percent for the two shows, which had staggered releases from the premiere to the finale.
But when Max fell The rebels And Industryseries released all at once, the streaming giant has not experienced the same growth.
It seems Netflix has observed the success of its rivals’ staggered release model – and it wants in on it. The streaming giant’s abandonment of its beloved binge-watching strategy isn’t new in 2023, but it appears to be gaining momentum. with no signs of slowing down.
3. Netflix introduces ads
In the good old days, you could get an ad-free Netflix Basic tier for just $9.99.
There is now an advertising tier on Netflix.
However, in July 2023, the streaming giant removed ityou can therefore only choose between the following levels:
Standard with ads: $6.99
In other words, to enjoy an ad-free experience, you need to spend more, at least $15.49. Before Netflix got rid of the Basic tier, you only had to spend $9.99 to enjoy ad-free Netflix.
In June, We warned you not to get rid of the Basic level. If you kept it, Netflix will allow you to continue the subscription. However, if you’re a new subscriber or have a higher tier and want to upgrade to Basic, you’re out of luck. Yes, the basic tier only costs $6.99, but who wants to put up with intrusive ads? We have had enough of traditional television.
4. Crackdown on password sharing
There was a time when Netflix was well aware that its users were sharing passwords with friends, family, and significant others – and it didn’t seem to care.
In 2017, the official Netflix account on X, then called Twitter, job, “Love is sharing a password.” It’s now 2023 – and this tweet hasn’t aged well.
The tweet may have been deleted
In May, the streaming giant began alerting US users of its zero tolerance for password sharing. “A Netflix account is intended for use by a single household,” the company said in a statement. blog post.
Netflix is cracking down on password sharing whether you like it or not.
The news temporarily caused a storm on social media, with X users circulating the hashtag “#CancelNetflixHowever, this crowd might be disappointed to learn that Netflix actually saw a slight increase subscribers since the crackdown on password sharing, according to P.A..
Between July and September, shortly after Netflix put its foot down on password sharing, the company reported seeing an increase of 8.8 million subscribers. This figure is triple the growth Netflix recorded during the same period last year.
5. Cancel good shows
My heart is broken: inner work was canceled after just one season. Netflix also had the audacity to put the kibosh on favorites like Glamour And Shadow and bones. Even AgentElvis I have the boot! (OK, I can see why AgentElvis has been canned, but come on, Netflix has a lot of explaining to do on the aforementioned shows.)
Why is Netflix canceling all the good shows?
All I know is Netflix better not touch it Esoteric (an animated action-adventure masterpiece), arguably one of the best shows on the streaming platform. (Season 2 should be released at the end of 2024!)
As Scott Purdy, head of U.S. media at KPMG, told the AP: “The era of ‘streamflation’ is upon us.” It warned customers to expect more price hikes, password sharing limits and new ad-supported tiers.
It’s not just Netflix that’s coming after us, of course – it’s Disney+Hulu, Peacock, Max, Paramount+, Apple TV+ and more. “After years of undercutting prices in pursuit of rapid growth, most major players are facing financial reckoning, with tens of billions of dollars in losses piling up,” The Wall Street Journal said.
That’s how business works, I guess. They lure you with a lot of things, and once you’re hooked, the mask falls. These are the same nickel and dim antagonists you were running from in the first place.